With the UK’s wellness market set to reach £12.4bn by 2020, Sainsbury’s enhanced offer means customers can easily find and shop a range of products that can help supplement a balanced diet and healthy lifestyle, from specialist food and drink to supplements and vitamins.
The entire range of wellness and sports nutrition products will be brought together in store for the first time, with almost 500 new products boosting the range from brands including Optimum Nutrition, Women’s Best and Tisserand. Alongside specialist products such as hemp water, bone broths, activated nuts and superfood powders, Sainsbury’s will be the only supermarket to sell exclusive brands such as No 1 Kombucha, Tribe and Curators.
New fixtures will help to differentiate the wellness hub in the store and chiller cabinets will offer customers ready-to-drink, chilled sports juices as well as soft drinks, including drinking vinegars and egg white smoothies.
Sainsbury’s will unveil the dedicated wellness hubs in seven supermarkets. Selly Oak, Newbury Park, Watchmoor Park, Coldhams Lane and St Clares which all launched in November 2018, with Cheadle and Lee Green following in January 2019. If successful, the format will be rolled out to more stores next year.